MY FOOD 2025 : Malaysia's Largest Local Food Showcase

  

My Food 2025, a dedicated platform for championing local food suppliers and promoting food security by Montgomery Asia, was officially pre-launched yesterday at the Kuala Lumpur Convention Centre. The event was officiated by YBhg. Datuk Seri Isham bin Ishak, Secretary-General of the Ministry of Agriculture and Food Security (MAFS), marks the beginning of a nationwide movement towards strengthening local supply chains and increasing market access for Malaysian food producers.

The full My Food Show will take place from 24 to 26 April 2025 at the Kuala Lumpur Convention Centre. It will gather local food producers, café operators, restaurateurs, and industry leaders to advance sustainable food practices and promote locally sourced ingredients.

 

My Food 2025: A Movement Towards Self-Sufficiency in Malaysia’s Food Industry

The pre-launch event brought together key government representatives from the Ministry of Agriculture and Food Security (MAFS), the Federal Agricultural Marketing Agency (FAMA), industry stakeholders, and local suppliers to discuss the future of Malaysia’s food security and the role of local sourcing in achieving self-sufficiency.

“My Food 2025 is more than just a trade show—it’s a movement to support local food producers, connect them with key buyers, and foster sustainable business growth,” said Alun Jones, Project Director of Montgomery Asia. “By creating direct market access, we help small businesses scale, drive industry-wide change, and strengthen Malaysia’s local supply chains.”

The event aligns with the Slow Food movement, encouraging businesses to move away from overly processed foods and prioritise fresh, locally sourced alternatives—meeting growing consumer demand for natural, nutritious, and sustainable meals.

“The support from FAMA, Malaysia External Trade Development Corporation (MATRADE), and the Malaysia Conventions and Exhibitions Bureau (MyCEB) in making this show a reality is highly appreciated”.

“We are grateful for the support from FAMA, Malaysia External Trade Development Corporation (MATRADE), and the Malaysia Conventions and Exhibitions Bureau (MyCEB) in making this show,” added Jones. “We are also encouraged by the Ministry of Agriculture and Food Security endorsement, reaffirming our commitment to strengthening Malaysia’s local food ecosystem.”

My Food in April 2025: A Dedicated Platform for Local Suppliers

The My Food Show in April 2025 will be a landmark event showcasing Malaysian food producers and their diverse offerings to the café, restaurant, and retail sectors. Echoing its theme, ‘The Flavours of Your Community, ’ My Food 2025 promotes local suppliers, ensuring that Malaysian-made products receive the visibility and market access they deserve.

"Malaysia's food industry is evolving, and businesses are actively looking for high-quality local ingredients," added Alun. " My Food Show will be a one-stop platform for connecting suppliers and buyers, ensuring that locally sourced food becomes a key driver of industry growth."

The event will feature discussions and workshops focusing on:

1.      The benefits of shorter supply chains – Making fresh, high-quality food more accessible.

2.      Reducing carbon footprints – Minimising long-distance food transportation and packaging waste.

3.   Educating buyers on sustainable sourcing – Helping businesses integrate local ingredients into their menus and retail offerings.

Promoting Sustainability Through Business Events

As a venue partner, the Kuala Lumpur Convention Centre (KLCC) has strongly advocated food sustainability and local sourcing.

“We are glad the Kuala Lumpur Convention Centre is our venue partner. Their continuous efforts through the KLCC Business Events Alliance (KLCC BEA) are putting the KLCC Precinct on the map as a sustainability hub. The support of a major player is key to pioneering and driving further demand in the surrounding communities.

“With the increasing demand for locally produced food, My Food 2025 will be an essential catalyst in supporting local businesses and reinforcing Malaysia’s commitment to food security and sustainable living,” said Jones.

He further emphasised how industry shifts reshape procurement and sustainability practices within the F&B sector.

“As the F&B sector continues to evolve, there is a growing awareness of the benefits of local sourcing and sustainability,” added Jones. “My Food 2025 is an exciting platform to promote these values while offering local suppliers more exposure to businesses that want to integrate high-quality, locally sourced ingredients into their operations.”

Building Momentum for the My Food Show in April

As Malaysia moves towards a more self-sufficient and sustainable food future, My Food 2025 paves the way for small businesses to thrive. By supporting local sourcing, reducing supply chain complexities, and minimising carbon footprints, this initiative aims to leave a lasting impact on Malaysia’s F&B industry.

“For exhibitors, industry players, and the public alike, My Food 2025 will be a platform for education, business growth, and collaboration,” said Jones. “This is not just a trade show—it’s a step towards transforming Malaysia’s food industry for the better.”

My Food Show 2025 will be held at the Kuala Lumpur Convention Centre from 24-26 April 2025. Trade visitors can attend from 24-25 April, while the public is welcome on 26 April.

“For exhibitors, industry players, and consumers, My Food 2025 represents more than an event—it’s a movement to reshape Malaysia’s food industry for the better,” said Jones. “We invite local producers, retailers, and businesses to be part of this journey, creating a thriving, sustainable future for Malaysia’s food economy.”

For more details, visit www.myfood-expo.com.

Mira Filzah Shares Her Favourite Secret Recipe Ramadan Menu

Secret Recipe, Malaysia’s largest homegrown lifestyle café chain, is launching its much-anticipated Ramadan menu. Building on the popularity of its Nasi Kerabu series, this year's theme invites patrons to once again indulge in the timeless tradition of Jom Makan Nasi Kerabu Kegemaran Mira Filzah throughout Ramadan.

This year, the Nasi Kerabu series features a flavourful spread of dishes inspired by tradition yet elevated with a modern flair. For starters, customers can opt for Ayam Kunyit or select from the Kerabu series including Kerabu Udang, Kerabu Sotong or Kerabu Ayam, which comes with salads drizzled with tangy, spicy dressing, and topped with chopped peanuts. For main course selections, newly added to the menu is Nasi Kerabu Ayam Berempah and Nasi Kerabu Ikan Saba Kunyit featuring Secret Recipe’s signature blue pea-infused rice served with fragrant deep-fried herb-marinated chicken and deep-fried turmeric-seasoned mackerel that will have customers coming back for more. Back by popular demand, the Nasi Kerabu Ayam Percik will also be made available as main course selections.

“We are proud to introduce our limited-time Nasi Kerabu menu, infused with Secret Recipe’s signature touch. This Ramadan, we celebrate the joy of tradition, togetherness and simply good food. Featuring all of Mira Filzah’s favourites, we hope our guests enjoy these dishes as much as we enjoyed creating them,” said Evelyn Lee, Head of Marketing at Secret Recipe.

This exclusive menu honours Malaysia's rich culinary traditions and Secret Recipe’s commitment to creating distinctive dining experiences. Endorsed by brand ambassador Mira Filzah herself, the selection features her favourite dishes during Ramadan.

Mira shared, “Nasi Kerabu has always been a staple during Ramadan for me, it brings back fond memories of breaking fast with my family, gathered around the dining table with a spread of our favourite dishes. Now with the nature of my career, I treasure these moments with my loved ones even more. Ramadan is not just about food, but the togetherness it brings, and I hope everyone gets to enjoy both good meals and family bonding time together through Secret Recipe’s Jom Makan Nasi Kerabu Kegemaran Mira Filzah menu.”

The Jom Makan Nasi Kerabu Kegemaran Mira Filzah menu will be served in sets for families to break fast during Ramadan. Customers can choose between two set options: A set for two, featuring one starter and two main courses at RM56.80; or a set for three, offering two starters and three main courses priced at RM80.80.

The Jom Makan Nasi Kerabu Kegemaran Mira Filzah menu will be available from March 1st onwards at all Secret Recipe outlets Peninsular-wide, excluding AEON Mall Taiping. Don’t miss the chance to savour these mouthwatering dishes and create cherished memories with your loved ones this Ramadan.

For more details, visit www.secretrecipe.com.my

Celebrate Lunar New Year with Elevete Patisserie's Exquisite Festive Delights

 

This Lunar New Year, Elevete Patisserie invites you to indulge in the art of gifting with a curated selection of festive treats. Perfect for sharing joy, showing appreciation, and elevating celebrations, these hand-crafted delights combine tradition and innovation in every bite.

 

Orders and deliveries start now until February 2, 2025. Visit Elevete Patisserie Chinese New Year Collection to place your orders. The collection is halal-certified.

 

	Prosperity Madeleine Tower (RM188) Symbolising wealth and good fortune, this visually stunning centrepiece resembles a pineapple ("ong lai") with 27 golden French pineapple madeleines. Standing 11 inches tall, this tower is a statement piece for any Lunar New Year table.
	Lunar Delights Cookie Box (RM98) A must-have for festive gatherings, this cube-shaped box is filled with an assortment of cookies that delight the senses: ●        Pineapple Tart (6 pcs) ●        Peanut Cookie (8 pcs) ●        Butter Cookie (8 pcs) ●        Shortbread Cookies (8 pcs) ●        Black Sesame Cookie (8 pcs) Beautifully packaged, it’s the perfect gift to share sweet moments with loved ones.
	Lunar Luxe Treats Box (RM108) Elevate your celebrations with this luxurious assortment of macarons and choux au craquelin, offering a fusion of festive flavors such as: ●        Fatcarons: Yuzu, Matcha Mango, Raspberry Pistachio, Pineapple Tart and Rose Lychee (1 pc each) ●        Choux: Red Berries and Lemon (2 pcs each) Packaged in a cube box of nine, it’s a show-stopping treat for any festive occasion.
	Lunar Luxe Sweets Box (East Meets West) (RM138) Celebrate the fusion of eastern flavors and western elegance with this exclusive gift box. Featuring an array of tarts, fatcarons, and choux, including: ●        Pineapple Madeleines, Golden Lemon Ingots, Strawberry and Yuzu Tart, Red Berries and Lemon Choux ●        Raspberry Rose Lychee and Matcha Mango Fatcarons This sophisticated gift is ideal for clients, colleagues, or loved ones.
	Joyful Lunar Celebration Cake Bites (RM138) Perfectly sized at 1.5 inches each, these bite-sized cakes feature: ●        Sourdough Carrot Cake Bites: A savory-sweet twist with sourdough tang. ●        Raspberry Red Velvet Cake Bites: A rich, fruity indulgence. Packaged in a vibrant window box, these cake bites are designed for gatherings big and small.
	Lunar Treasures Tiffin (RM188) Pay homage to tradition with this elegant three-tier tiffin filled with festive favorites: ●        Top Layer: 10 Pineapple Tarts ●        Middle Layer: Assorted cookies (Butter, Black Sesame, Peanut, and Shortbread) ●        Bottom Layer: Orange Butter Cake (300g) A perfect blend of nostalgia and luxury, this tiffin is a thoughtful gift for family or corporate gifting.
	Lunar Golden Treasures (RM138)   This elegant rectangular gift box holds 18 buttery pineapple tarts, crafted with premium ingredients and presented in a sleek design with a touch of opulence.

 

 

 

 

Delivery and Pre-Order Information

 

●        Orders and delivery period starts now until February 2, 2025.

●        Except for the Prosperity Madeleine Tower which starts to deliver from  January 22, 2025 onwards.

●        Pre-order or order by 5 PM for FREE same-day delivery* or choose convenient pickup options.

●        High-res photos for download: Elevete Patisserie Photo Album

●        For more information, please visit our website: https://www.elevete.com.my/collections/chinese-new-year-hamper-gifts

*Terms and conditions apply.

Celebrate International Stout Day with Guinness

In an era when real human connections are often replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout, invites fans to return to what matters most this International Stout Day – genuine connections, hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages everyone to raise a glass to togetherness and make lasting memories with the Most Shareable Stout that has brought people together for over two centuries.
To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what was brewing. Today on International Stout Day, the wait was finally over for fans as the Most Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy. 

This engaging short film captures the essence of Guinness, bridging the online world with true human connections. By sharing this reel across social media, fans can unlock exclusive discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more shares, the greater the rewards – encouraging fans to come together, both digitally and in real life, to savour a smooth, creamy Guinness alongside friends and family.

“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”

As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.  

The first 100 shares will unlock RM10 vouchers, 200 shares will unlock RM20 vouchers, 500 shares will unlock RM50 vouchers, and when 1000 shares have been reached, it will unlock RM100 vouchers. The multi-tiered promo codes will be announced on Guinness Malaysia’s official Instagram page so fans can stay tuned to join in the fun.

With its rich heritage, unmatched flavour, and timeless role in creating meaningful moments, Guinness invites everyone to raise a glass to life’s simplest and most important pleasures: real hugs, real laughs, and real conversations.

Caption: Guinness brings people together, turning shared moments into lasting memories. 

For over 260 years, Guinness has set the standard for stouts, distinguished by its rich flavour profile with notes of roasted barley, and a smooth, creamy finish. This International Stout Day, Guinness once again proves why it’s the global gold standard – and why every pint poured is an invitation to celebrate life’s best moments together.

Stay updated on all things Guinness Malaysia by following their social media channels Facebook and Instagram. 

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Guiness Crowns First Winner of All-expenses Paid Premier League Trip

 

    

Caption: Guinness Malaysia, the Official Beer of the Premier League, crowned Gregory Isaac as the first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot last Saturday.

Over 2,000 people were immersed in an electrifying atmosphere filled with excitement as Guinness Malaysia, the Official Beer of the Premier League, crowned its first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot on Saturday.

The sheer joy on Gregory Isaac’s face was unmistakable as their name was drawn from hundreds of entries, securing the once-in-a-lifetime prize—a fully paid trip for two to watch a Premier League match in England in April 2025.

The excitement was palpable throughout the night as fans bonded over their love and passion for football and Guinness, revelling in the spirit of togetherness. Football-themed activities kept the energy high, with opportunities to score exclusive prizes, including complimentary pints of Guinness, signed jerseys from football legends, customisable Guinness jerseys, and other limited-edition merchandise.

                      

                      

Caption: An incredible turnout of over 2,000 people experienced the electrifying atmosphere, connected over their shared love for football and Guinness, truly reveling in the essence of togetherness.

The communion of football fans and Guinness lovers became much more meaningful with foodies in the midst of the epic Guinness Matchday. The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella presented unique dishes that perfectly embodied the distinct Guinness flavour.

Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad, reflected on the spirit of the event: “Guinness Matchday is more than just football—it's about bringing people together through shared passions. Whether you're a football fanatic or a Guinness lover, it’s a celebration of the perfect blend of the beautiful game and the perfect pint. Fans may debate their favourite football teams, but everyone agrees: it's always a Lovely Game for a Guinness. 

"We're thrilled to have revealed our first grand prize winner and can’t wait to see them enjoy the unforgettable Premier League experience that Guinness made possible. Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our season-long Guinness x Premier League celebration is the perfect occasion for fans to come together for an authentic Guinness experience and create unforgettable memories."

Caption: Football-themed activities kept the energy high, with opportunities to score exclusive prizes as fans bonded over their love and passion for football and Guinness.

Caption: Prizes galore at Guinness Matchday! Attendees scored big with exclusive prizes, including signed jerseys from football legends, customisable Guinness jerseys, and limited-edition merchandise.

Caption: The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella.

The night was made more exhilarating with the live viewing of two Premier League matches broadcast on a massive 8m x 14m screen. Regardless of club allegiance, fans cheered for the outstanding footballers—with their favourite Guinness in hand.

The celebration doesn’t end here! Two more Grand Prize winners will be selected before the end of the League season, so make your way to any of the nationwide Guinness Viewing Parties at your favourite bars and pubs. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia  and www.instagram.com/guinnessmy.

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Guinness Brings Fans the Ultimate Football Viewing Party 19Oct at Sentul Depot

 

Guinness, the Official Beer of the Premier League, is gearing up to deliver an extraordinary football viewing experience. Guinness Matchday is set to take over Sentul Depot on 19th October 2024, promising an action-packed event that brings together football fans and Guinness lovers for an unforgettable celebration of the beautiful game — and the perfect pint. 

All fans, regardless of their club allegiance, are invited to catch the two thrilling Premier League matches, Tottenham Hotspur vs West Ham United and Manchester United vs Brentford, broadcast live on a massive 8m x 14m screen.

The entertainment doesn’t stop there! Enjoy the evening with friends and join in the spirit of camaraderie with football-themed activities and score exclusive prizes, including free Guinness, signed jerseys by football legends, customisable Guinness Jerseys and other limited-edition merchandise, while stocks last. 

To top it all off, take advantage of the amazing Guinness promotions and compete for the Grand Prize—an All-Expenses-Paid Trip for two to watch a Premier League match in England in April 2025. That's right. Guinness will be giving out one of its three Premier League season Grand Prizes, and the first winner will be crowned on the night itself. 

Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, said, "Guinness Matchday is more than just a viewing party—it’s an immersive celebration of everything that makes football and Guinness iconic. Whether you’re here for the passion of the game or the camaraderie of sharing a pint, this event is designed to unite fans in a truly unforgettable way. By combining the thrill of live Premier League action with Guinness, exclusive prizes, and stand to win the ultimate football experience in England, we’re creating memories that will last a lifetime. At the heart of it all, we remind everyone why football remains ‘the beautiful game’ and why Guinness remains its perfect match." 

Get ready for Guinness Matchday—where football meets fun, flavour, and fandom, all in one epic night from 4.00 pm - 12.00 am. Catch this unforgettable Matchday experience where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia www.instagram.com/guinnessmy, or RSVP at https://rsvp.heineken.com/guinness-epl-rsvp.  

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.