Tuesday, September 21, 2021

OMG, Munchy’s turns 30!

photo provided by Munchy's


For the past 30 years,
Munchy’s has been spreading goodness with its signature crunch.
Offering yummy, healthy biscuits made for everyone in the family, 
Malaysia’s No.1^ biscuit brand has created many happy moments that connect people together.
 
This year, Munchy’s is set to celebrate its 30th anniversary 
With even more moments of happiness! 
With the theme of Oh Munchy’s Goodness (OMG), 
Munchy’s is marking this joyful occasion with a Scan, Play & Win contest 
To reward loyal fans with exciting prizes!
 
During the pandemic, 
People have found creative ideas to keep their spirits high while staying at home, 
And one of the most popular ways is to introduce snack time as a routine 
That brings everyone together. Based on State of Snacking*, 
A study on 2020 global consumer snacking trends, 
77% of respondents said that snacking has enabled bonding. 
56% of parents also shared that snack time is when the family or household comes together.
 
Munchy’s has come a long way since its humble beginnings in 1991. 
Equipped with a second-hand wafer machine, 
Two brothers from Batu Pahat started a small biscuit factory. 
30 years later, 
Munchy’s currently offers a wide variety of delicious treats, 
Putting a crunch in your mouth and a smile on your face. 
Its key product ranges include Munchy’s Cream Crackers, 
LEXUS Cream Sandwich, Oat Krunch, Muzic Wafer, and Choc-O Cookies.
 
Rodney Wong, CEO of Munchy’s Malaysia, 
Explained the significance behind the company’s 30th anniversary celebration: 
“Whenever we are excited, we often say “OMG”. 
To share our excitement this year, 
We have chosen a play on the “OMG” expression, 
But in our case, it stands for “Oh Munchy’s Goodness”! 
Indeed, you can find goodness in every Munchy’s product, 
Made with love and care from our biscuit experts in Batu Pahat, 
Using the highest-quality ingredients and following the most stringent hygiene standards. 
It doesn’t matter which Munchy’s biscuit you like the most – 
We always ensure you experience the same satisfying crunch, 
Followed by the creamy, yummy taste you love.”
 
 “As the saying goes, “sharing is caring”, 
And by spreading the goodness of Munchy’s, 
We are positive that everyone can also get the “OMG” feeling with every bite! 
That’s why I’m proud to share that Munchy’s products are available 
Not just in most retail outlets locally, 
But are also found in more than 50 countries globally,” continued Wong.
 
To celebrate Munchy’s 30th anniversary, 
Don’t miss the OMG (Oh Munchy’s Goodness) Scan, Play & Win contest! 
You might be one of the lucky 30 winners to score a Nintendo Switch!
 
How to join:
1)      Log on to www.munchys30.com
2)      Register via your Facebook and start playing!
3)      Collect as many points as possible by catching the biscuits that come down the production line during game-play.
4)     The more you play and the higher you score, the higher your chance of winning!
 
The Scan, Play & Win contest runs from 1st September to 31st October 2021, 
With 30 units of Nintendo Switch to be won. Winners will be announced weekly.
 
Munchy’s products are available at major hypermarkets, supermarkets 
And stores in Malaysia and 50 countries. 
You can also shop online via Munchy’s official stores on Lazada or Shopee.
 
For more information, 
Please visit Munchy’s official website at http://www.munchys.com 
Or follow Munchy’s on Instagram (https://www.instagram.com/munchys.my/

Source:
*State of Snacking™ 2020 report is an annual global snack trends study examining the role of snacking in the lives of consumers around the world. 

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