Monday, November 15, 2021

Ayam Brand™ Community Care Campaign 2021 #AyamBersamaMu


Ayam Brand™, 
Famed for its quality, no preservatives and no added MSG, 
Healthy and convenient canned food, 
Is here for Malaysians 
With the return of the Ayam Brand Community Care Campaign 2021. 

Themed #AyamBersamaMu, 
It promotes healthier lifestyle choices 
Through the 3S concept of the Malaysian Healthy Plate, 
Nurtures livelihoods through the #AyamFutureCreator program 
While contributing two months’ supply of Ayam Brand products 
To participating homes.

This year’s campaign is fully virtual 
And SOP-compliant for the health and safety of all participants, 
Allowing experts dietitians 
From KPJ Damansara Specialist Hospital 
And 18 year old entrepreneur 
And well-known content creator 
Arianna Natasha of Arianna Kitchen 
To interact with children in all states.
It will aid and educate 1,500 children 
From 32 charity homes nationwide 
While providing them with more than 230,000 
Healthy Ayam Brand meals. 
This includes 172 children from Pusat Jagaan Hajjah Fatimah Abdullah,  
Pertubuhan Kebajikan dan Bimbingan At Taqwa, 
Persatuan Rumah Sayangan, 
Persatuan Rumah Kanak - Kanak Di Sayangi, 
And Lighthouse Children Welfare Home Assoc.  
According to Ayam Brand™ General Manager Ms Chin Lee Foon, 
The CSR campaign which is now in its fourteenth year 
Has contributed more than 2 million healthy meals 
To more than 25,000 people 
From 539 charity homes and NGOs.
“More Malaysians are now focused on 
Healthier lifestyles with many of us enjoy making our own meals. 
The Ayam Brand team considered this 
In creating the #AyamBersamaMu campaign 
So that it is timely, relevant and useful to all participants 
Giving them expert advice on better diets 
And inspiring them to be future content creators, 
While providing tangible support of 
Two months’ supply of our products 
For each participating home. 
In addition, 
#AyamFutureCreator participants 
Stand to win a total of RM6,000 
In Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans,”
Ms Chin explains.
Each participating home has received 
An #AyamBersamaMu starter kit of kitchen utensils, 
Lighting, and filming accessories 
As well as Ayam Brand products 
For their journey towards becoming future creators. 
The two months’ supply of products include kids’ favourites 
That are high in protein and rich in Omega-3 
Namely Ayam Brand Tuna Mild and Spicy, 
Ayam Brand Saba Deli Natural 
And Ayam Brand Baked Bean Cheese.  

Ayam Brand emphasizes the contribution of its canned fish products 
As many charity homes lack regular access to fish 
Such as tuna and saba that are a good source of Omega-3, 
Which is an essential fatty acid that our body cannot produce.
Omega-3 may help to prevent coronary heart disease,
Promote healthy nerve activity,
Improve vitamin absorption, 
Maintain a healthy immune system 
And promote cell development. 
Omega 3 is also important 
In the development of vision and brain among children.

The KPJ Damansara’s Dietetic Services team 
Are providing a virtual workshop 
On the Malaysian Healthy Plate 
Popularly known as #SukuSukuSeparuh 
That recommends each daily meal to consist of a quarter protein, 
A quarter complex carbohydrates and half of fruits and vegetables, 
In portions based on the individual’s palm, fist and cupped palm size. 
This easy to visualize guide can be a guide for lifelong healthy eating.
“Prevention is better than cure, 
We are committed to reaching out to the community 
And sharing vital health knowledge. 
Teaching the young about living a healthy life 
Helps to create a healthier nation 
For the future especially during the pandemic. 
#SukuSukuSeparuh is easy for children and adults 
To grasp to follow for a healthier lifestyle,” 
Says Ms Rushda Adiba Ismail, 
Dietitian at KPJ Damansara Specialist Hospital.

The Ayam Brand Show Us Your Healthy Plate competition 
Saw teams from each home, 
Assembling healthy meals based on #SukuSukuSeparuh guides. 
The top three teams for each state will receive trophies, 
Certificates of participation and customised lunchboxes.

 Arianna Natasha, 
The 18-year-old founder of Arianna Kitchen 
And self-taught content creator 
Has almost 400,000 Instagram followers 
Proved an excellent mentor for the children 
Through the easily relatable #AyamFutureCreator workshop session. 
“I wish there had been a program like this 
When I started as a content creator. 
Content creation is hard work that requires skill, 
Patience, and creativity. 
It can be a good career 
And the start of an online business for these kids, 
Providing them with livelihood 
Through the #AyamFutureCreator program,” 
Arianna shares, 
Adding that Ayam Brand sandwiches 
Were among the earliest snacks 
She learned how to prepare for herself as a child. 
“It is amazing that I’m working with 
One of my favourite food brands and get to mentor others.”
The #AyamFutureCreator competition 
Requires teams of children to create a 1 to 3 minute cooking video 
Using Ayam Brand products, 
Using #SukuSukuSeparuh Malaysian Healthy Plate principles, 
Based on the tutorial by Arianna. 
The kids will need to film, edit, tag, hashtag 
And promote the video on social media 
To hone their skills as content creators. 
Arianna, the Ayam Brand team 
And the KPJ Damansara Dietetic team 
Will decide on the winners, 
Who stand to win a total of RM6,000 in PTPTN SSPN saving plans.
“We have not had events 
Since the pandemic began as we follow SOPs closely. 
The kids have been so excited 
By the #AyamBersamaMu virtual event. 
They enjoyed the #SukuSukuSeparuh workshop, 
Even the adults found it very useful for our own meal planning. 
They loved the #AyamFutureCreator workshop 
Because all of them would like to be famous content creators. 

Our thanks to Ayam Brand™ for supporting NGOs for many years. 
We are glad to be selected 
Because the two months’ supply of products 
Will see us through times like these when donations are scarce. 
Our thanks to Ayam Brand™ for always being with us 
And caring for the community,” 
Explains Mrs Norhayati of Pertubuhan Kebajikan dan Bimbingan At Taqwa.
“I need to eat more vegetables, fruits, protein and Omega-3 
To be healthy and grow tall and strong. 
I think I can win the #AyamFutureCreator competition, 
And start my own business like Kak Ary. 
Thank you Ayam Brand for helping me become a future creator!” 
Says one of the participants.

To find out more about 
The #AyamBersamaMu CSR campaign 
And #AyamFutureCreator program 

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