Tuesday, February 8, 2022

Texas Chicken Malaysia Drums Up The Festive Spirit with All-New Crimson Crunch Chicken

Photo provided by Texas Chicken

Texas Chicken Malaysia 
Is drumming up the festive spirit
With the all-new Crimson Crunch Chicken. 
Inspired by Malaysians’ Chinese New Year favourite snack, 
The dried chili shrimp rolls – 
This new Crimson Crunch Chicken 
Will send your palate tingling 
With the explosive combo of sweet, spicy and savoury flavours. 
The lingering umami taste 
Comes from the coating 
That features a mixture of breadcrumbs 
And crispy prawn chilli 
Which have been combined 
With key ingredients 
Like garlic, dried chilli and fried onions.
Tham Yue Foon, 
General Manager of Texas Chicken Malaysia shared, 
At Texas Chicken, 
We are constantly innovating with flavours 
In order to provide new and unique sensory experiences 
To excite consumers. 
This time around, 
For Chinese New Year, 
We were inspired by this simple yet delicious condiment 
Which is familiar to the Chinese community – 
The crispy dried shrimp sambal or hae bee hiam
Which goes well with bread and rice, 
And is also the flavour of a popular crispy roll snack 
During the festive season. 
We are delighted to serve our own take of this crowd favourite 
With the introduction of the Crimson Crunch Chicken.”
In conjunction with the launch of 
The all-new Crimson Crunch Chicken 
And the upcoming Chinese New Year, 
Texas Chicken has also produced a video  
Backed by a trio of drummers 
Beating to a rousing rhythm on the Chinese Drums, 
Ushering in the auspicious year of the Tiger. 
The music is themed around 
Rising, Celebrating and Thriving’ 
Where they hope to lift the spirits of Malaysians 
And inspire them to move forward 
With an upbeat feeling for a better year ahead.

“In keeping with the festive occasion, 
We will also be giving away our uniquely designed 
Year of the Tiger ang pow packets 
With every purchase of the Crimson Crunch combo 
Or purchases above RM20 per receipt. 
While many things have changed since the pandemic, 
We hope to keep certain traditions alive 
Including the gifting of ang pows 
As friends and families will now be able to reunite in person 
And celebrate in a safe manner this year,” Tham added.
The all-new Crimson Crunch Chicken 
Will be available while stocks last at 
All Texas Chicken Malaysia stores 
And via its food delivery partners
(GrabFood and foodpanda) 
From 18 Jan 2022 onwards.
For more information on Texas Chicken Malaysia’s offerings, 
Log on to their Facebook page 

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