Secret Recipe Achieves Yet Another Milestone with 350 Outlets (and Counting!)

Image provided by Secret Recipe

 

Amidst the myriad of bakery, café and restaurant openings in the country over the last couple of decades, one brand has boldly stood the test of time to become an inspiring homegrown Malaysian success story. Since making its debut in 1997, Secret Recipe has beguiled the hearts, minds and taste buds of foodies from all walks of life. In fact, for more than 25 years, the brand has evolved to become one of the fastest-growing lifestyle cakes and café chains in the region, with outlets opening even outside of Malaysia’s borders in Singapore, Thailand, Brunei, Maldives and Bangladesh.

Today, it comes as no surprise that Secret Recipe – which celebrated its 25^th anniversary last year – is among the preferred choice for cakes with an extensive range of top-quality gourmet selections to meet even the most discerning of tastes and appetites. The brand has become a hallmark name for celebrations of just about any kind, anytime and anywhere with a growing network of outlets around the region. The multi-award-winning chain is also widely renowned for its creative selection of hot meals and beverages catered specifically for the Malaysian appetite.

And the brand just keeps on growing! Recently, Secret Recipe kicked off 2023 by marking a significant milestone in its history, as it celebrated the opening of its 350^th outlet in Malaysia in 1 Utama, with plans to increase this number to more than 400 by the end of 2025. Meanwhile, the company has also contributed to the country’s economy, not only by being one of the most successful chains but also with the opening of its new factory in Kota Damansara, thus creating job opportunities both locally and around the region.

“At Secret Recipe, we realise that our operations and presence have the potential to leave a significant impact within the communities in which we serve. We, therefore, see it as our responsibility to make this impact a positive one. In this regard, I am proud to say that Secret Recipe has not only created a positive impact but also forged a legacy that continues till today,” said Patrick Sim, Managing Director of Secret Recipe.

“Besides upholding our promise to deliver top-notch gourmet cakes to our customers, we are proud to achieve the significant opening of our 350^th outlet. What a way to kickstart the new year, indeed! But we could not have achieved this milestone without the support of our loyal customers, to whom we are ever grateful. Our commitment to them will continue, nonetheless, as can be seen in our latest concept store in 1 Utama which serves as a testament to our pledge to ultimately provide a refreshed dining experience for our guests with more joyful moments for all their celebrations for decades to come,” he added.

Amidst the myriad of bakery, café and restaurant openings in the country over the last couple of decades, one brand has boldly stood the test of time to become an inspiring homegrown Malaysian success story. Since making its debut in 1997, Secret Recipe has beguiled the hearts, minds and taste buds of foodies from all walks of life. In fact, for more than 25 years, the brand has evolved to become one of the fastest-growing lifestyle cakes and café chains in the region, with outlets opening even outside of Malaysia’s borders in Singapore, Thailand, Brunei, Maldives and Bangladesh.

Today, it comes as no surprise that Secret Recipe – which celebrated its 25^th anniversary last year – is among the preferred choice for cakes with an extensive range of top-quality gourmet selections to meet even the most discerning of tastes and appetites. The brand has become a hallmark name for celebrations of just about any kind, anytime and anywhere with a growing network of outlets around the region. The multi-award-winning chain is also widely renowned for its creative selection of hot meals and beverages catered specifically for the Malaysian appetite.

And the brand just keeps on growing! Recently, Secret Recipe kicked off 2023 by marking a significant milestone in its history, as it celebrated the opening of its 350^th outlet in Malaysia in 1 Utama, with plans to increase this number to more than 400 by the end of 2025. Meanwhile, the company has also contributed to the country’s economy, not only by being one of the most successful chains but also with the opening of its new factory in Kota Damansara, thus creating job opportunities both locally and around the region.

“At Secret Recipe, we realise that our operations and presence have the potential to leave a significant impact within the communities in which we serve. We, therefore, see it as our responsibility to make this impact a positive one. In this regard, I am proud to say that Secret Recipe has not only created a positive impact but also forged a legacy that continues till today,” said Patrick Sim, Managing Director of Secret Recipe.

“Besides upholding our promise to deliver top-notch gourmet cakes to our customers, we are proud to achieve the significant opening of our 350^th outlet. What a way to kickstart the new year, indeed! But we could not have achieved this milestone without the support of our loyal customers, to whom we are ever grateful. Our commitment to them will continue, nonetheless, as can be seen in our latest concept store in 1 Utama which serves as a testament to our pledge to ultimately provide a refreshed dining experience for our guests with more joyful moments for all their celebrations for decades to come,” he added.