Guinness Brings Fans the Ultimate Football Viewing Party 19Oct at Sentul Depot

 

Guinness, the Official Beer of the Premier League, is gearing up to deliver an extraordinary football viewing experience. Guinness Matchday is set to take over Sentul Depot on 19th October 2024, promising an action-packed event that brings together football fans and Guinness lovers for an unforgettable celebration of the beautiful game — and the perfect pint. 

All fans, regardless of their club allegiance, are invited to catch the two thrilling Premier League matches, Tottenham Hotspur vs West Ham United and Manchester United vs Brentford, broadcast live on a massive 8m x 14m screen.

The entertainment doesn’t stop there! Enjoy the evening with friends and join in the spirit of camaraderie with football-themed activities and score exclusive prizes, including free Guinness, signed jerseys by football legends, customisable Guinness Jerseys and other limited-edition merchandise, while stocks last. 

To top it all off, take advantage of the amazing Guinness promotions and compete for the Grand Prize—an All-Expenses-Paid Trip for two to watch a Premier League match in England in April 2025. That's right. Guinness will be giving out one of its three Premier League season Grand Prizes, and the first winner will be crowned on the night itself. 

Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, said, "Guinness Matchday is more than just a viewing party—it’s an immersive celebration of everything that makes football and Guinness iconic. Whether you’re here for the passion of the game or the camaraderie of sharing a pint, this event is designed to unite fans in a truly unforgettable way. By combining the thrill of live Premier League action with Guinness, exclusive prizes, and stand to win the ultimate football experience in England, we’re creating memories that will last a lifetime. At the heart of it all, we remind everyone why football remains ‘the beautiful game’ and why Guinness remains its perfect match." 

Get ready for Guinness Matchday—where football meets fun, flavour, and fandom, all in one epic night from 4.00 pm - 12.00 am. Catch this unforgettable Matchday experience where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia www.instagram.com/guinnessmy, or RSVP at https://rsvp.heineken.com/guinness-epl-rsvp.  

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Connor’s Stout Porter Unleashes the Ultimate Good Times Experience

Calling all stout enthusiasts and thrill-seekers! Get ready to elevate your evening rendezvous to new heights as Connor’s Stout Porter, the iconic black brew and purveyor of good times, is back with more brilliance through its electrifying new campaign, “Connor’s x YOU: Makers of Good Times.”

With a mission to empower consumers to be the architects of their own epic moments and a relentless
focus on spontaneity and fun, the brand is set to revolutionize the way Malaysians experience good
times. Elevating spur-of-the-moment mid-week gatherings to grand weekend blowouts, Connor’s is
fueling the good times with a series of exhilarating experiences that will redefine the party scene.
Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her enthusiasm for the campaign,
stating, “We believe that every get-together, no matter how big or small, deserves to be memorable.
Connor’s x YOU: Makers of Good Times is more than just a campaign; it’s an invitation for stout lovers to embrace the moment, create unforgettable memories, and experience the true essence of good
times and we can’t wait to see how Malaysians will make their mark.”

Prepare to be immersed in the heart-pounding energy of the legendary boiler room as Connor’s
transforms 16 local pubs and bars across Malaysia into pulsating dance havens. Brace for exhilarating
beats, unrivalled energy, and an unforgettable journey through the heart of the dance music scene,
curated by the country’s most talented DJs.

But the fun doesn’t stop there. Connor’s is challenging stout lovers to master the art of the Perfect
Pour and infectious Shake Ritual at these sessions as well. With every expertly poured pint and
flawlessly executed shake, participants stand a chance to win Connor’s merchandise.

And that’s not all – to capture every single stunning detail of epic nights out with the gang from
multiple angles, Connor’s is giving away 200 Insta360 X4 bundle sets worth a staggering RM600,000
from now until 31 August! Simply purchase a half pint or can of Connor’s Stout Porter for one entry or
a full pint to double the chances of winning at over 900 participating outlets nationwide. Consumers
can also join the contest by purchasing Connor’s from participating supermarkets and hypermarkets
or from e-commerce platforms such as Shopee, Panda Mart, and Grab. Each can purchase counts as
one entry, and buying a four-can pack amounts to five entries, significantly increasing the chances of
winning!

Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness

 

More and more Malaysians today are discovering they have options when it comes to nourishing beverages that go beyond dairy. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.

 

Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.

 

Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those with dietary constraints a wonderful alternative to dairy milk, particularly when they are also appealing to the palate. We have been steadily expanding our offerings with the needs of Malaysians in mind, and with Nestlé GOODNES, people have more choices at their fingertips. What’s more, proper nutrition is vital for Muslims who are fasting during Ramadan, with plant protein-based beverages and food providing more variety and balance in meals.”  

The range comes in two velvety smooth flavours - Dairy-Free Oat and Dairy-Free Almond & Oat, made in Malaysia with oats and almonds. At the heart of Nestlé GOODNES is its natural sweetness derived from hydrolysed oats, without any added sugars (sucrose). This unique formulation is packed with the wholesome goodness of micronutrients like calcium and vitamin D which aids in the development of strong bones, and vitamins B2 and B3, to help with energy release from the food we eat.

 
Versatile and modestly-priced, Nestlé GOODNES can be easily incorporated into our daily lives to meet different needs. One can enjoy its delicious taste on its own, added to hot or cold beverages and cereals, and even used in cooking and baking.
 
Nestlé’s selection of Halal dairy-free offerings also include MILO Dairy-Free and NESCAFÉ Dairy-Free versions for those who enjoy the original beverages but prefer plant-protein based options.
 
“With Nestlé GOODNES and our other plant-protein based beverages, Malaysians can get the best of both worlds sip by sip, as we help consumers make mindful decisions that reflect their lifestyles and environmental consciousness,” added Mr Aranols.
 
For more information about Nestlé GOODNES, please visit https://www.dearnestle.com.my/brand-story/nestle-goodnes

 

Heineken® Brings more ‘HEI’ to Gong Hei Fatt Choy

As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon. 

Apart from being the three initial letters of Heineken®, the character “HEI” in the Cantonese greeting expresses jubilations of a joyful celebration. Now, amplify the joy by adding more HEI. The GONG HEI Instagram filter ingeniously transforms the "HEI" on your Heineken® can into vibrant Chinese New Year greetings! Whether you're sliding into your loved ones’ DMs or spreading HEI love in group chats, this filter ensures your celebrations are a touch fresher this year.

What enhances the GONG HEI filter even further is the relief from the need to brainstorm a unique CNY greeting for your group chats; the GONG HEI filter handles that for you. Infuse every greeting with the infectious “HEI” spirit, choosing from as many as five (5) variations of HEI greetings that will make you the main character of your own Chinese New Year celebrations.

Refreshing your HEI greeting with the GONG HEI filter is simple! Just follow these three straightforward steps:

Step 1: Connect with us on Instagram: @heinekenmy.

Step 2: Locate the link to the GONG HEI filter in our bio. 

Step 3: Align the HEI on your Heineken® can to the filter, tap to choose your favourite HEI greeting, and voila!

With Heineken® in hand, your celebrations are destined to be more auspicious.

Joyce Lim, Marketing Manager at Heineken Malaysia Berhad, expressed, “Recognising the evolving preferences for innovative expressions amongst the tech-savvy generation, Heineken® aligns seamlessly with their vibrant spirit. The GONG HEI filter goes beyond its role as a playful and Instagram-worthy tool; it offers a unique experience that fosters connections with others, spreading and amplifying the joy and festive cheer in a refreshing manner that is distinctly Heineken®. Picture a Heineken® in the palm of our hands, symbolising not just a beverage but a unique connector to the essence of celebration."

Enjoy your refreshing first sip with Heineken® on Chinese New Year at 15% off in this season of spreading all things good. Keep your eyes peeled for the Heineken® GONG HEI trucks cruising the streets around Klang Valley, Johor, and Penang from 15th January to 29th February. Spot the GONG HEI trucks, take a picture, upload it to your Instagram story, remember to tag @heinekenmy on Instagram, and get ready to transform those discounts into a celebration with a 15% off voucher on Heineken® products. 

Watch out for these guys! 

For the freshest updates, you can visit Heineken® on Instagram (https://www.instagram.com/Heinekenmy/) and Facebook 

(https://www.facebook.com/HeinekenMYS). 

Ready to dive into more good HEI times? Check out our GONG HEI FILTER here.

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.

A Rocking Start to Arthur’s Storehouse’s Second Outlet!

The launch of the second Arthur’s Storehouse outlet at Pavilion Bukit Jalil featured a surprise performance from the world’s leading Bono tribute artist (lead singer from rock band U2), Pavel Sfera, who serenaded the crowd with a medley of hits from the iconic rock band. Inspired by the famous Dublin Storehouse, the eatery recreates the experience for stout lovers in Malaysia, with live music adding merriment to the whole ambiance.

Attendees at the launch event were rocking out with the rock icon doppelganger who sang hit songs from the Irish rock band which included “With or Without You”, “One” and “Desire”. A spitting image of U2 lead singer Bono, Pavel delivered an electrifying performance dressed as the Irish superstar with his trademark sunglasses. 
In attendance was Chargé d’affaires a.i., Embassy of Ireland to Malaysia, Frank Bradley who said, “I would like to commend Arthur’s Storehouse and Heineken Malaysia for conceptualising and bringing the Guinness experience to us. I realise of course Dublin is 11,000kms away.. so we are incredibly lucky to have such a wonderful opportunity in Malaysia to witness the launch of an Arthur Storehouse location that serves as a window into one of our most celebrated brands.”

"Today is the first anniversary of an exclusive partnership between HEINEKEN Malaysia Berhad and Arthur’s Storehouse. This time last year, the first Arthur’s Storehouse outlet at Pavilion Kuala Lumpur was launched with tremendous success. The Arthur’s Storehouse concept is to provide Malaysian consumers with an immersive experience into the rich heritage of the Guinness brand. Consumers will also have the opportunity to pour the perfect Guinness draughts while savouring their pints of Guinness in a relaxing ambience with live music and plenty of Guinness-infused cuisine," said Roland Bala, Managing Director of HEINEKEN Malaysia Berhad.

The eatery gives patrons an avenue to truly appreciate the iconic smooth and creamy stout in a unique way that includes a menu comprising exclusive Guinness-infused dishes that further enhances the overall experience. From dishes such as BBQ Hot Wings Glazed with Homemade Guinness Sauce to Guinness Braised Lamb Shank, fans will have an array of delectable dishes to choose from that pair perfectly with the stout itself or the variety of Guinness-infused cocktails that are available.

Fans can also look forward to learning about the precision of Guinness’ roasting process that gives the stout its distinctive taste and ruby-red hue at 232°C. Special rates are available for those who want to master the art of pouring the perfect glass themselves with the guidance from experts which includes taking home a customised glass with their name engraved on it. 

Arthur’s Storehouse is the culmination of a synergistic partnership with HEINEKEN Malaysia with the aim of strengthening the bond between Guinness and its local fans. The eatery also serves as a touchpoint for Malaysians to learn more about the heritage of the Guinness brand, making for a unique destination to indulge in both rich history and stout. 

“While the concept emulates that of the Dublin Storehouse, it is unique to Malaysian stout lovers who get to enjoy their favourite dishes infused with Guinness too, on top of all the activities we have in store for them. We are thrilled to bring these kinds of exclusive experiences to Malaysians in partnership with HEINEKEN Malaysia,” said George Ang, Director of Arthur’s Storehouse.

For more information about Arthur’s Storehouse, visit http://arthursstorehouse.com/. For more information about HEINEKEN Malaysia, head over to https://www.heinekenmalaysia.com/. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive. All of its related promotions and activities are strictly for non-Muslims aged 21 and above only.

 

Carlsberg Smooth Draught Fires-Up the Senses with the Return of ‘Real Spicy, Real Smooth’

Building on its success of captivating the taste buds of avid foodies
last year, 

Carlsberg Smooth Draught's Real Spicy, Real Smooth 

returns to the fore with an even more 

enticing and thrilling food and beer escapade. 

As a brand that takes pride in delivering memorable exBEERiences, 

the Real Spicy Real Smooth campaign promises 

a new take on the unique gastronomic expedition, 

crafted to evoke a harmonious union 

between fiery delicacies complemented by 

the smoothness of Carlsberg Smooth Draught.
Brewed using an innovative cold hopping technique,

Carlsberg Smooth Draught delivers 

a signature easy finish along with 

the smooth sensation of freshly tapped beer. 

The brand celebrates consumer’s love affair 

with local spicy food with a more inclusive and extensive activation

at JioSpace, Petaling Jaya from 18th August to 2nd September, 

open to all beer lovers.

Consumers will be treated to a fresh cold Carlsberg Smooth Draught 

as a special welcome drink 

before embarking on a journey of discovery and culinary delight. 

Homegrown culinary maestro, Monster Chef founder KC Choong, 

will also offer delectable edibles ranging from Devil’s Curry Pocket Buns, 

Nasi Lemak Bomb, Mala Sui Yoke and “Stinky” Popiah to turn up the heat.

 There is also Churn’s Beer-Gato, 

an artisanal affogato drowned in a duvet of smooth beer,

alongside Bean Jr’s three-level explosive Mala Tau Fu Fa, 

all perfect pairings with Carlsberg Smooth Draught.

“Last year, Carlsberg Smooth Draught’s 

Real Spicy, Real Smooth has delivered a VIP exBEERience 

to 200 lucky winners, 

in collaboration with a Penangite Michelin-starred Chef. 

This year, C

arlsberg
Smooth Draught is back with an even larger 

& “smoother” celebration of beer and local spicy flavours
with an enhanced and curated experience 

that celebrates the perfect blend 

between spice and smoothness. 

The Real Spicy, Real Smooth campaign is all about 

making flavourful food and smooth beer accessible to all.” 

commented Stefano Clini, Managing Director of Carlsberg Malaysia.

An exclusive cocktail workshop with Jason Julian, 

the mastermind behind all the top-notch flavours of Soma's Bar’s concoctions 

adds further flair to the Real Spicy, Real Smooth event 

where consumers can try their hand at creating 

their own signature concoctions over the weekend. 

The party picks up pace
when the clock strikes happy hour, 

featuring a ‘Tap Your Own Beer’ bar,

 a sip and snap photo booth
that creates unique Insta-worthy photos 

as well as fun AR games that land winners exclusive prizes.

The evening pumps up even more once the DJs 

take over the decks with special scheduled performances 

by Inquisitive, 

Singapore’s most influential DJ and producer, 

local mavens Ramsey Westwood, DJ Kenji and many more.

Carlsberg Smooth Draught has also lined-up cool collaborations 

with APOM, the quirky label that produces ‘punny’ 

yet aesthetically pleasing t-shirts and trinkets along with Gumme, 

the makers of customised phone charms for its passionate followers. 

Consumers can purchase not just exclusive merchandise, 

but also join the speciality workshops, 

conducted by Gumme every Saturday, 

throughout the campaign duration or try their hand 

at customising their very own tote bags.

Beer enthusiasts, spice lovers, 

and all those seeking an unforgettable experience

will not want to miss this instalment of 

Carlsberg Smooth Draught’s Real Spicy, Real Smooth, 

which open its doors daily from 5:00pm to 11:00pm on weekdays 

and 11:00am to 11:00pm on weekends as well as on public holidays. 

Pet parents will also be be able to bring their furry friends 

along to Carlsberg Smooth Draught’s pet-friendly pawty 

happening on the weekends, from 11:00am to 2:00pm. 

Filled with pawsome activities, animal lovers 

and their four-legged companions will be in for a purring, 

tail wagging good time.

To register for the Real Spicy, Real Smooth event, 

visit https://realspicyrealsmooth.com/ for more information 

and be sure to ‘Like’ and ‘Follow’ 

@CarlsbergMY on Facebook and Instagram 

for Carlsberg’s latest activities and giveaways.

Consumers who cannot get enough of Real Spicy, Real Smooth 

can also pick-up an exclusive Spicy Discovery kit anytime 

they purchase two six-can packs of Carlsberg Smooth Draught 

from Super and Hypermarkets, 99 Speedmart 

and official e-commerce sites

 or when they enjoy six big bottles at coffee shops and food courts. 

Spending a minimum of RM100 on Carlsberg Smooth Draught 

at restaurants, bars and pubs also lands them 

the flavourful assortment. 

More details can be found at
https://carlsbergsmoothdraught.com/.

Of course, 

as part of living a safe and responsible life, 

we advocate responsible consumption,

always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

Fire up your weekend with Guinness

The Guinness Flavour By Fire Festival at Sentul Depot

is the place to be this weekend! As you step onto the festival grounds,

your senses will be ignited with tantalising aromas,

mouth-watering cuisine, and vibrant sights and sounds.

This is far from your average festival –

it’s a blazing revelry that combines

the tantalising fusion of Guinness-infused flame-cooked creations,

igniting unforgettable memories and sending your taste buds

on a journey beyond the ordinary. 

Welcoming thousands of excited fans and foodies alike,
Guinness Flavour By Fire kicks off here this evening and runs
till Sunday, 20th August. With a line-up of 11 dynamic culinary partners,
over 20 open-flame grills, and an impressive 27 taps
flowing smooth and creamy Guinness Draught,
prepare to be immersed in a culinary experience
that will leave an indelible mark on your senses. 

The air is thick with the smoky scent
of fire-grilled sizzling meats and savoury spices,
captivating your senses and will make taste buds dance with anticipation. S
o, gather your friends for an extraordinary journey
through the magic of fire and Guinness's rich, distinctive flavour,
which itself is derived from fire-roasting its barleys
at precisely 232 degrees Celsius.
Authentically Guinness, the festival provides the perfect setting
for cheerful camaraderie amid culinary temptations
that promise an extraordinary taste experience.

“We are delighted to receive an incredible response to our unique festival,

which takes the taste experience beyond the ordinary.

Guinness has a rich, distinctive flavour

that is a favourite among chefs and drinkers alike,

and when combined with the transformative power of fire,

it creates a truly unforgettable culinary experience.

Guinness is always looking for new and exciting ways

to bring our brand values of power, goodness,

and communion to life in an engaging and immersive way.

Our festival is the perfect occasion for people to come together

for an authentic Guinness experience

and create unforgettable memories,”

said Shaun Lim, Marketing Manager -

Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia Berhad.

 

Food is prepared by renowned masters in the art of grill cooking namely,

Chef Franky of Arthur's Storehouse,

rock & roll chefs Johnny and Sherson of Kitchen Mafia,

culinary innovator Chef Navin Karu of Big Boyz Barbecue,

foodie favourites like Yat Sing Smokehouse, KAO BBQ,

and Tipsy Boar. Undisclosed Location,

Shucked Oysters & Seafood Bar, TNR by Sean & Angie,

Bacon It and Caketella will also feature their unique Guinness infusion

offerings at the festival.

Come and discover a mouth-watering selection of flame-cooked,
Guinness-infused dishes - from lamb ribs to grilled salmon,
artisanal burgers, and irresistible Guinness-infused desserts,
that will make your taste buds dance with delight.
Also impressive is the range of vegetarian and dessert options
to bring a complete offering to the festival
with something extraordinary for everyone.

Adding to the excitement,
festivalgoers will be entertained by a line-up of favourite local artists,
each day featuring five live acts.
On the festival's opening day today,
crowd is entertained by a$ix, Lost Spaces, Resort,
Talitha, and Darren Ashley,
all delivering nothing short of perfection on stage.
The weekend line-up includes Samantha Diana,
Masia One, K-town Clan featuring Jerryca Misty & DJ Yauzzy,
Saint Kylo, STREETCODE, Skies Are Red,
Billie Blue & The Nowhere Men,
Blister and 9 Lives Band featuring Joy Victor & Muzza!
The famous Guinness STOUTie machine is another hot attraction.
Left and right, people line up to get their selfies
printed onto the creamy head of their Guinness
– a cool way to capture happy moments. 
 
And not to forget the Guinness Long Bar Challenge
– a signature attraction that all Guinness fans look out for.
Friends cheer each other on as they try to precisely slide
a bottle of Guinness down the bar.
The winner even gets exclusive Guinness merchandise!
The next food haven to experience Guinness Flavour by Fire Festival
will be Penang on the 2nd and 3rd of September at Fort Cornwallis.

"Our culinary team comprising some of Penang's much-loved chefs,

is eager to present a range of Guinness-infused foods.

It's the perfect opportunity to gather with friends and loved ones

and enjoy some quality Guinness time," said Lim.

Stay tuned to Guinness Malaysia’s socials for announcements
on the chef line-up and entertainment for the upcoming festival
at Fort Cornwallis, Penang on the 2nd and 3rd of September.
For more information about the Guinness Flavour By Fire festival
visit https://www.guinnessflavourbyfire.my/ .
Stay updated on all things Guinness Malaysia
by following their social media channels
on www.facebook.com/guinnessmalaysia
and www.instagram.com/guinnessmy .
 
Enjoy responsibly and to never drink and drive.
Guinness Flavour By Fire is strictly for non-Muslims aged 21 and above.