Celebrate International Stout Day with Guinness

In an era when real human connections are often replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout, invites fans to return to what matters most this International Stout Day – genuine connections, hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages everyone to raise a glass to togetherness and make lasting memories with the Most Shareable Stout that has brought people together for over two centuries.
To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what was brewing. Today on International Stout Day, the wait was finally over for fans as the Most Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy. 

This engaging short film captures the essence of Guinness, bridging the online world with true human connections. By sharing this reel across social media, fans can unlock exclusive discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more shares, the greater the rewards – encouraging fans to come together, both digitally and in real life, to savour a smooth, creamy Guinness alongside friends and family.

“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”

As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.  

The first 100 shares will unlock RM10 vouchers, 200 shares will unlock RM20 vouchers, 500 shares will unlock RM50 vouchers, and when 1000 shares have been reached, it will unlock RM100 vouchers. The multi-tiered promo codes will be announced on Guinness Malaysia’s official Instagram page so fans can stay tuned to join in the fun.

With its rich heritage, unmatched flavour, and timeless role in creating meaningful moments, Guinness invites everyone to raise a glass to life’s simplest and most important pleasures: real hugs, real laughs, and real conversations.

Caption: Guinness brings people together, turning shared moments into lasting memories. 

For over 260 years, Guinness has set the standard for stouts, distinguished by its rich flavour profile with notes of roasted barley, and a smooth, creamy finish. This International Stout Day, Guinness once again proves why it’s the global gold standard – and why every pint poured is an invitation to celebrate life’s best moments together.

Stay updated on all things Guinness Malaysia by following their social media channels Facebook and Instagram. 

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Guiness Crowns First Winner of All-expenses Paid Premier League Trip

 

    

Caption: Guinness Malaysia, the Official Beer of the Premier League, crowned Gregory Isaac as the first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot last Saturday.

Over 2,000 people were immersed in an electrifying atmosphere filled with excitement as Guinness Malaysia, the Official Beer of the Premier League, crowned its first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot on Saturday.

The sheer joy on Gregory Isaac’s face was unmistakable as their name was drawn from hundreds of entries, securing the once-in-a-lifetime prize—a fully paid trip for two to watch a Premier League match in England in April 2025.

The excitement was palpable throughout the night as fans bonded over their love and passion for football and Guinness, revelling in the spirit of togetherness. Football-themed activities kept the energy high, with opportunities to score exclusive prizes, including complimentary pints of Guinness, signed jerseys from football legends, customisable Guinness jerseys, and other limited-edition merchandise.

                      

                      

Caption: An incredible turnout of over 2,000 people experienced the electrifying atmosphere, connected over their shared love for football and Guinness, truly reveling in the essence of togetherness.

The communion of football fans and Guinness lovers became much more meaningful with foodies in the midst of the epic Guinness Matchday. The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella presented unique dishes that perfectly embodied the distinct Guinness flavour.

Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad, reflected on the spirit of the event: “Guinness Matchday is more than just football—it's about bringing people together through shared passions. Whether you're a football fanatic or a Guinness lover, it’s a celebration of the perfect blend of the beautiful game and the perfect pint. Fans may debate their favourite football teams, but everyone agrees: it's always a Lovely Game for a Guinness. 

"We're thrilled to have revealed our first grand prize winner and can’t wait to see them enjoy the unforgettable Premier League experience that Guinness made possible. Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our season-long Guinness x Premier League celebration is the perfect occasion for fans to come together for an authentic Guinness experience and create unforgettable memories."

Caption: Football-themed activities kept the energy high, with opportunities to score exclusive prizes as fans bonded over their love and passion for football and Guinness.

Caption: Prizes galore at Guinness Matchday! Attendees scored big with exclusive prizes, including signed jerseys from football legends, customisable Guinness jerseys, and limited-edition merchandise.

Caption: The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella.

The night was made more exhilarating with the live viewing of two Premier League matches broadcast on a massive 8m x 14m screen. Regardless of club allegiance, fans cheered for the outstanding footballers—with their favourite Guinness in hand.

The celebration doesn’t end here! Two more Grand Prize winners will be selected before the end of the League season, so make your way to any of the nationwide Guinness Viewing Parties at your favourite bars and pubs. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia  and www.instagram.com/guinnessmy.

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Guinness Brings Fans the Ultimate Football Viewing Party 19Oct at Sentul Depot

 

Guinness, the Official Beer of the Premier League, is gearing up to deliver an extraordinary football viewing experience. Guinness Matchday is set to take over Sentul Depot on 19th October 2024, promising an action-packed event that brings together football fans and Guinness lovers for an unforgettable celebration of the beautiful game — and the perfect pint. 

All fans, regardless of their club allegiance, are invited to catch the two thrilling Premier League matches, Tottenham Hotspur vs West Ham United and Manchester United vs Brentford, broadcast live on a massive 8m x 14m screen.

The entertainment doesn’t stop there! Enjoy the evening with friends and join in the spirit of camaraderie with football-themed activities and score exclusive prizes, including free Guinness, signed jerseys by football legends, customisable Guinness Jerseys and other limited-edition merchandise, while stocks last. 

To top it all off, take advantage of the amazing Guinness promotions and compete for the Grand Prize—an All-Expenses-Paid Trip for two to watch a Premier League match in England in April 2025. That's right. Guinness will be giving out one of its three Premier League season Grand Prizes, and the first winner will be crowned on the night itself. 

Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, said, "Guinness Matchday is more than just a viewing party—it’s an immersive celebration of everything that makes football and Guinness iconic. Whether you’re here for the passion of the game or the camaraderie of sharing a pint, this event is designed to unite fans in a truly unforgettable way. By combining the thrill of live Premier League action with Guinness, exclusive prizes, and stand to win the ultimate football experience in England, we’re creating memories that will last a lifetime. At the heart of it all, we remind everyone why football remains ‘the beautiful game’ and why Guinness remains its perfect match." 

Get ready for Guinness Matchday—where football meets fun, flavour, and fandom, all in one epic night from 4.00 pm - 12.00 am. Catch this unforgettable Matchday experience where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels, www.facebook.com/guinnessmalaysia www.instagram.com/guinnessmy, or RSVP at https://rsvp.heineken.com/guinness-epl-rsvp.  

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

Connor’s Stout Porter Unleashes the Ultimate Good Times Experience

Calling all stout enthusiasts and thrill-seekers! Get ready to elevate your evening rendezvous to new heights as Connor’s Stout Porter, the iconic black brew and purveyor of good times, is back with more brilliance through its electrifying new campaign, “Connor’s x YOU: Makers of Good Times.”

With a mission to empower consumers to be the architects of their own epic moments and a relentless
focus on spontaneity and fun, the brand is set to revolutionize the way Malaysians experience good
times. Elevating spur-of-the-moment mid-week gatherings to grand weekend blowouts, Connor’s is
fueling the good times with a series of exhilarating experiences that will redefine the party scene.
Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her enthusiasm for the campaign,
stating, “We believe that every get-together, no matter how big or small, deserves to be memorable.
Connor’s x YOU: Makers of Good Times is more than just a campaign; it’s an invitation for stout lovers to embrace the moment, create unforgettable memories, and experience the true essence of good
times and we can’t wait to see how Malaysians will make their mark.”

Prepare to be immersed in the heart-pounding energy of the legendary boiler room as Connor’s
transforms 16 local pubs and bars across Malaysia into pulsating dance havens. Brace for exhilarating
beats, unrivalled energy, and an unforgettable journey through the heart of the dance music scene,
curated by the country’s most talented DJs.

But the fun doesn’t stop there. Connor’s is challenging stout lovers to master the art of the Perfect
Pour and infectious Shake Ritual at these sessions as well. With every expertly poured pint and
flawlessly executed shake, participants stand a chance to win Connor’s merchandise.

And that’s not all – to capture every single stunning detail of epic nights out with the gang from
multiple angles, Connor’s is giving away 200 Insta360 X4 bundle sets worth a staggering RM600,000
from now until 31 August! Simply purchase a half pint or can of Connor’s Stout Porter for one entry or
a full pint to double the chances of winning at over 900 participating outlets nationwide. Consumers
can also join the contest by purchasing Connor’s from participating supermarkets and hypermarkets
or from e-commerce platforms such as Shopee, Panda Mart, and Grab. Each can purchase counts as
one entry, and buying a four-can pack amounts to five entries, significantly increasing the chances of
winning!

Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness

 

More and more Malaysians today are discovering they have options when it comes to nourishing beverages that go beyond dairy. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.

 

Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.

 

Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those with dietary constraints a wonderful alternative to dairy milk, particularly when they are also appealing to the palate. We have been steadily expanding our offerings with the needs of Malaysians in mind, and with Nestlé GOODNES, people have more choices at their fingertips. What’s more, proper nutrition is vital for Muslims who are fasting during Ramadan, with plant protein-based beverages and food providing more variety and balance in meals.”  

The range comes in two velvety smooth flavours - Dairy-Free Oat and Dairy-Free Almond & Oat, made in Malaysia with oats and almonds. At the heart of Nestlé GOODNES is its natural sweetness derived from hydrolysed oats, without any added sugars (sucrose). This unique formulation is packed with the wholesome goodness of micronutrients like calcium and vitamin D which aids in the development of strong bones, and vitamins B2 and B3, to help with energy release from the food we eat.

 
Versatile and modestly-priced, Nestlé GOODNES can be easily incorporated into our daily lives to meet different needs. One can enjoy its delicious taste on its own, added to hot or cold beverages and cereals, and even used in cooking and baking.
 
Nestlé’s selection of Halal dairy-free offerings also include MILO Dairy-Free and NESCAFÉ Dairy-Free versions for those who enjoy the original beverages but prefer plant-protein based options.
 
“With Nestlé GOODNES and our other plant-protein based beverages, Malaysians can get the best of both worlds sip by sip, as we help consumers make mindful decisions that reflect their lifestyles and environmental consciousness,” added Mr Aranols.
 
For more information about Nestlé GOODNES, please visit https://www.dearnestle.com.my/brand-story/nestle-goodnes

 

Heineken® Brings more ‘HEI’ to Gong Hei Fatt Choy

As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon. 

Apart from being the three initial letters of Heineken®, the character “HEI” in the Cantonese greeting expresses jubilations of a joyful celebration. Now, amplify the joy by adding more HEI. The GONG HEI Instagram filter ingeniously transforms the "HEI" on your Heineken® can into vibrant Chinese New Year greetings! Whether you're sliding into your loved ones’ DMs or spreading HEI love in group chats, this filter ensures your celebrations are a touch fresher this year.

What enhances the GONG HEI filter even further is the relief from the need to brainstorm a unique CNY greeting for your group chats; the GONG HEI filter handles that for you. Infuse every greeting with the infectious “HEI” spirit, choosing from as many as five (5) variations of HEI greetings that will make you the main character of your own Chinese New Year celebrations.

Refreshing your HEI greeting with the GONG HEI filter is simple! Just follow these three straightforward steps:

Step 1: Connect with us on Instagram: @heinekenmy.

Step 2: Locate the link to the GONG HEI filter in our bio. 

Step 3: Align the HEI on your Heineken® can to the filter, tap to choose your favourite HEI greeting, and voila!

With Heineken® in hand, your celebrations are destined to be more auspicious.

Joyce Lim, Marketing Manager at Heineken Malaysia Berhad, expressed, “Recognising the evolving preferences for innovative expressions amongst the tech-savvy generation, Heineken® aligns seamlessly with their vibrant spirit. The GONG HEI filter goes beyond its role as a playful and Instagram-worthy tool; it offers a unique experience that fosters connections with others, spreading and amplifying the joy and festive cheer in a refreshing manner that is distinctly Heineken®. Picture a Heineken® in the palm of our hands, symbolising not just a beverage but a unique connector to the essence of celebration."

Enjoy your refreshing first sip with Heineken® on Chinese New Year at 15% off in this season of spreading all things good. Keep your eyes peeled for the Heineken® GONG HEI trucks cruising the streets around Klang Valley, Johor, and Penang from 15th January to 29th February. Spot the GONG HEI trucks, take a picture, upload it to your Instagram story, remember to tag @heinekenmy on Instagram, and get ready to transform those discounts into a celebration with a 15% off voucher on Heineken® products. 

Watch out for these guys! 

For the freshest updates, you can visit Heineken® on Instagram (https://www.instagram.com/Heinekenmy/) and Facebook 

(https://www.facebook.com/HeinekenMYS). 

Ready to dive into more good HEI times? Check out our GONG HEI FILTER here.

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.

A Rocking Start to Arthur’s Storehouse’s Second Outlet!

The launch of the second Arthur’s Storehouse outlet at Pavilion Bukit Jalil featured a surprise performance from the world’s leading Bono tribute artist (lead singer from rock band U2), Pavel Sfera, who serenaded the crowd with a medley of hits from the iconic rock band. Inspired by the famous Dublin Storehouse, the eatery recreates the experience for stout lovers in Malaysia, with live music adding merriment to the whole ambiance.

Attendees at the launch event were rocking out with the rock icon doppelganger who sang hit songs from the Irish rock band which included “With or Without You”, “One” and “Desire”. A spitting image of U2 lead singer Bono, Pavel delivered an electrifying performance dressed as the Irish superstar with his trademark sunglasses. 
In attendance was Chargé d’affaires a.i., Embassy of Ireland to Malaysia, Frank Bradley who said, “I would like to commend Arthur’s Storehouse and Heineken Malaysia for conceptualising and bringing the Guinness experience to us. I realise of course Dublin is 11,000kms away.. so we are incredibly lucky to have such a wonderful opportunity in Malaysia to witness the launch of an Arthur Storehouse location that serves as a window into one of our most celebrated brands.”

"Today is the first anniversary of an exclusive partnership between HEINEKEN Malaysia Berhad and Arthur’s Storehouse. This time last year, the first Arthur’s Storehouse outlet at Pavilion Kuala Lumpur was launched with tremendous success. The Arthur’s Storehouse concept is to provide Malaysian consumers with an immersive experience into the rich heritage of the Guinness brand. Consumers will also have the opportunity to pour the perfect Guinness draughts while savouring their pints of Guinness in a relaxing ambience with live music and plenty of Guinness-infused cuisine," said Roland Bala, Managing Director of HEINEKEN Malaysia Berhad.

The eatery gives patrons an avenue to truly appreciate the iconic smooth and creamy stout in a unique way that includes a menu comprising exclusive Guinness-infused dishes that further enhances the overall experience. From dishes such as BBQ Hot Wings Glazed with Homemade Guinness Sauce to Guinness Braised Lamb Shank, fans will have an array of delectable dishes to choose from that pair perfectly with the stout itself or the variety of Guinness-infused cocktails that are available.

Fans can also look forward to learning about the precision of Guinness’ roasting process that gives the stout its distinctive taste and ruby-red hue at 232°C. Special rates are available for those who want to master the art of pouring the perfect glass themselves with the guidance from experts which includes taking home a customised glass with their name engraved on it. 

Arthur’s Storehouse is the culmination of a synergistic partnership with HEINEKEN Malaysia with the aim of strengthening the bond between Guinness and its local fans. The eatery also serves as a touchpoint for Malaysians to learn more about the heritage of the Guinness brand, making for a unique destination to indulge in both rich history and stout. 

“While the concept emulates that of the Dublin Storehouse, it is unique to Malaysian stout lovers who get to enjoy their favourite dishes infused with Guinness too, on top of all the activities we have in store for them. We are thrilled to bring these kinds of exclusive experiences to Malaysians in partnership with HEINEKEN Malaysia,” said George Ang, Director of Arthur’s Storehouse.

For more information about Arthur’s Storehouse, visit http://arthursstorehouse.com/. For more information about HEINEKEN Malaysia, head over to https://www.heinekenmalaysia.com/. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive. All of its related promotions and activities are strictly for non-Muslims aged 21 and above only.