Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness

 

More and more Malaysians today are discovering they have options when it comes to nourishing beverages that go beyond dairy. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.

 

Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.

 

Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those with dietary constraints a wonderful alternative to dairy milk, particularly when they are also appealing to the palate. We have been steadily expanding our offerings with the needs of Malaysians in mind, and with Nestlé GOODNES, people have more choices at their fingertips. What’s more, proper nutrition is vital for Muslims who are fasting during Ramadan, with plant protein-based beverages and food providing more variety and balance in meals.”  

The range comes in two velvety smooth flavours - Dairy-Free Oat and Dairy-Free Almond & Oat, made in Malaysia with oats and almonds. At the heart of Nestlé GOODNES is its natural sweetness derived from hydrolysed oats, without any added sugars (sucrose). This unique formulation is packed with the wholesome goodness of micronutrients like calcium and vitamin D which aids in the development of strong bones, and vitamins B2 and B3, to help with energy release from the food we eat.

 
Versatile and modestly-priced, Nestlé GOODNES can be easily incorporated into our daily lives to meet different needs. One can enjoy its delicious taste on its own, added to hot or cold beverages and cereals, and even used in cooking and baking.
 
Nestlé’s selection of Halal dairy-free offerings also include MILO Dairy-Free and NESCAFÉ Dairy-Free versions for those who enjoy the original beverages but prefer plant-protein based options.
 
“With Nestlé GOODNES and our other plant-protein based beverages, Malaysians can get the best of both worlds sip by sip, as we help consumers make mindful decisions that reflect their lifestyles and environmental consciousness,” added Mr Aranols.
 
For more information about Nestlé GOODNES, please visit https://www.dearnestle.com.my/brand-story/nestle-goodnes

 

Heineken® Brings more ‘HEI’ to Gong Hei Fatt Choy

As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon. 

Apart from being the three initial letters of Heineken®, the character “HEI” in the Cantonese greeting expresses jubilations of a joyful celebration. Now, amplify the joy by adding more HEI. The GONG HEI Instagram filter ingeniously transforms the "HEI" on your Heineken® can into vibrant Chinese New Year greetings! Whether you're sliding into your loved ones’ DMs or spreading HEI love in group chats, this filter ensures your celebrations are a touch fresher this year.

What enhances the GONG HEI filter even further is the relief from the need to brainstorm a unique CNY greeting for your group chats; the GONG HEI filter handles that for you. Infuse every greeting with the infectious “HEI” spirit, choosing from as many as five (5) variations of HEI greetings that will make you the main character of your own Chinese New Year celebrations.

Refreshing your HEI greeting with the GONG HEI filter is simple! Just follow these three straightforward steps:

Step 1: Connect with us on Instagram: @heinekenmy.

Step 2: Locate the link to the GONG HEI filter in our bio. 

Step 3: Align the HEI on your Heineken® can to the filter, tap to choose your favourite HEI greeting, and voila!

With Heineken® in hand, your celebrations are destined to be more auspicious.

Joyce Lim, Marketing Manager at Heineken Malaysia Berhad, expressed, “Recognising the evolving preferences for innovative expressions amongst the tech-savvy generation, Heineken® aligns seamlessly with their vibrant spirit. The GONG HEI filter goes beyond its role as a playful and Instagram-worthy tool; it offers a unique experience that fosters connections with others, spreading and amplifying the joy and festive cheer in a refreshing manner that is distinctly Heineken®. Picture a Heineken® in the palm of our hands, symbolising not just a beverage but a unique connector to the essence of celebration."

Enjoy your refreshing first sip with Heineken® on Chinese New Year at 15% off in this season of spreading all things good. Keep your eyes peeled for the Heineken® GONG HEI trucks cruising the streets around Klang Valley, Johor, and Penang from 15th January to 29th February. Spot the GONG HEI trucks, take a picture, upload it to your Instagram story, remember to tag @heinekenmy on Instagram, and get ready to transform those discounts into a celebration with a 15% off voucher on Heineken® products. 

Watch out for these guys! 

For the freshest updates, you can visit Heineken® on Instagram (https://www.instagram.com/Heinekenmy/) and Facebook 

(https://www.facebook.com/HeinekenMYS). 

Ready to dive into more good HEI times? Check out our GONG HEI FILTER here.

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.