Famed for its quality, no
preservatives and no added MSG,
Healthy and convenient canned food,
Is here for
With the return of the Ayam Brand Community Care Campaign 2021.
It promotes healthier lifestyle choices
Through the 3S
concept of the Malaysian Healthy Plate,
Nurtures livelihoods through the
While contributing two months’ supply of Ayam Brand
To participating homes.
This year’s campaign is fully virtual
And SOP-compliant for the health and safety of all participants,
Allowing experts dietitians
From KPJ Damansara Specialist Hospital
And 18 year old entrepreneur
And well-known content creator
Arianna Natasha of Arianna Kitchen
To interact with children in all states.
It will aid and educate 1,500 children
From 32 charity homes nationwide
While providing them with more than 230,000
Healthy Ayam Brand meals.
This includes 172 children from Pusat Jagaan Hajjah Fatimah Abdullah,
Pertubuhan Kebajikan dan Bimbingan At Taqwa,
Persatuan Rumah Sayangan,
Persatuan Rumah Kanak - Kanak Di Sayangi,
And Lighthouse Children Welfare Home Assoc.
According to Ayam Brand™ General Manager Ms Chin Lee Foon,
The CSR campaign which is now in its fourteenth year
Has contributed more than 2 million healthy meals
To more than 25,000 people
From 539 charity homes and NGOs.
“More Malaysians are now focused on
Healthier lifestyles with many of us enjoy making our own meals.
The Ayam Brand team considered this
In creating the #AyamBersamaMu campaign
So that it is timely, relevant and useful to all participants
Giving them expert advice on better diets
And inspiring them to be future content creators,
While providing tangible support of
Two months’ supply of our products
For each participating home.
Stand to win a total of RM6,000
In Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans,”
Ms Chin explains.
Each participating home has received
An #AyamBersamaMu starter kit of kitchen utensils,
Lighting, and filming accessories
As well as Ayam Brand products
For their journey towards becoming future creators.
The two months’ supply of products include kids’ favourites
That are high in protein and rich in Omega-3
Namely Ayam Brand Tuna Mild and Spicy,
Ayam Brand Saba Deli Natural
And Ayam Brand Baked Bean Cheese.
Ayam Brand emphasizes the contribution of its canned fish products
As many charity homes lack regular access to fish
Such as tuna and saba that are a good source of Omega-3,
Which is an essential fatty acid that our body cannot produce.
Omega-3 may help to prevent coronary heart disease,
Promote healthy nerve activity,
Improve vitamin absorption,
Maintain a healthy immune system
And promote cell development.
Omega 3 is also important
In the development of vision and brain among children.
The KPJ Damansara’s Dietetic Services team
Are providing a virtual workshop
On the Malaysian Healthy Plate
Popularly known as #SukuSukuSeparuh
That recommends each daily meal to consist of a quarter protein,
A quarter complex carbohydrates and half of fruits and vegetables,
In portions based on the individual’s palm, fist and cupped palm size.
This easy to visualize guide can be a guide for lifelong healthy eating.
“Prevention is better than cure,
We are committed to reaching out to the community
And sharing vital health knowledge.
Teaching the young about living a healthy life
Helps to create a healthier nation
For the future especially during the pandemic.
#SukuSukuSeparuh is easy for children and adults
To grasp to follow for a healthier lifestyle,”
Says Ms Rushda Adiba Ismail,
Dietitian at KPJ Damansara Specialist Hospital.
The Ayam Brand Show Us Your Healthy Plate competition
Saw teams from each home,
Assembling healthy meals based on #SukuSukuSeparuh guides.
The top three teams for each state will receive trophies,
Certificates of participation and customised lunchboxes.
The 18-year-old founder of Arianna Kitchen
And self-taught content creator
Has almost 400,000 Instagram followers
Proved an excellent mentor for the children
Through the easily relatable #AyamFutureCreator workshop session.
“I wish there had been a program like this
When I started as a content creator.
Content creation is hard work that requires skill,
Patience, and creativity.
It can be a good career
And the start of an online business for these kids,
Providing them with livelihood
Through the #AyamFutureCreator program,”
Adding that Ayam Brand sandwiches
Were among the earliest snacks
She learned how to prepare for herself as a child.
“It is amazing that I’m working with
One of my favourite food brands and get to mentor others.”
The #AyamFutureCreator competition
Requires teams of children to create a 1 to 3 minute cooking video
Using Ayam Brand products,
Using #SukuSukuSeparuh Malaysian Healthy Plate principles,
Based on the tutorial by Arianna.
The kids will need to film, edit, tag, hashtag
And promote the video on social media
To hone their skills as content creators.
Arianna, the Ayam Brand team
And the KPJ Damansara Dietetic team
Will decide on the winners,
Who stand to win a total of RM6,000 in PTPTN SSPN saving plans.
“We have not had events
Since the pandemic began as we follow SOPs closely.
The kids have been so excited
By the #AyamBersamaMu virtual event.
They enjoyed the #SukuSukuSeparuh workshop,
Even the adults found it very useful for our own meal planning.
They loved the #AyamFutureCreator workshop
Because all of them would like to be famous content creators.
Our thanks to Ayam Brand™ for supporting NGOs for many years.
We are glad to be selected
Because the two months’ supply of products
Will see us through times like these when donations are scarce.
Our thanks to Ayam Brand™ for always being with us
And caring for the community,”
Explains Mrs Norhayati of Pertubuhan Kebajikan dan Bimbingan At Taqwa.
“I need to eat more vegetables, fruits, protein and Omega-3
To be healthy and grow tall and strong.
I think I can win the #AyamFutureCreator competition,
And start my own business like Kak Ary.
Thank you Ayam Brand for helping me become a future creator!”
Says one of the participants.
To find out more about
The #AyamBersamaMu CSR campaign
And #AyamFutureCreator program