Photo provided by Texas Chicken
Texas Chicken Malaysia
Is drumming up the festive spirit
With the
all-new Crimson Crunch Chicken.
Inspired by Malaysians’ Chinese New Year
favourite snack,
The dried chili shrimp rolls –
This new Crimson Crunch Chicken
Will send your palate tingling
With the explosive combo of sweet, spicy and
savoury flavours.
The lingering umami taste
Comes from the coating
That features
a mixture of breadcrumbs
And crispy prawn chilli
Which have been combined
With
key ingredients
Like garlic, dried chilli and fried onions.
Tham
Yue Foon,
General Manager of Texas Chicken Malaysia shared,
“At Texas Chicken,
We are constantly innovating with flavours
In order to
provide new and unique sensory experiences
To excite consumers.
This time
around,
For Chinese New Year,
We were inspired by this simple yet delicious
condiment
Which is familiar to the Chinese community –
The crispy
dried shrimp sambal or hae bee hiam -
Which goes well with bread and rice,
And is also the flavour of a popular crispy roll snack
During the festive
season.
We are delighted to serve our own take of this crowd favourite
With the
introduction of the Crimson Crunch Chicken.”
In conjunction with the launch of
In conjunction with the launch of
The all-new Crimson Crunch Chicken
And the
upcoming Chinese New Year,
Texas Chicken has also produced a video
Backed by a
trio of drummers
Beating to a rousing rhythm on the Chinese Drums,
Ushering in the
auspicious year of the Tiger.
The music is themed around
‘Rising,
Celebrating and Thriving’
Where they hope to lift the spirits of
Malaysians
And inspire them to move forward
With an upbeat feeling for a better
year ahead.
We will also be giving away our
uniquely designed
Year of the Tiger ang pow packets
With every purchase of the
Crimson Crunch combo
Or purchases above RM20 per receipt.
While many things
have changed since the pandemic,
We hope to keep certain traditions alive
Including
the gifting of ang pows
As friends and families will now be able to reunite in
person
And celebrate in a safe manner this year,” Tham added.
The
all-new Crimson Crunch Chicken
Will be available while stocks last at
All Texas
Chicken Malaysia stores
And via its food delivery partners
(GrabFood and
foodpanda)
From 18 Jan 2022 onwards.
For
more information on Texas Chicken Malaysia’s offerings,
Log on to their
Facebook page
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