Monday, August 28, 2023

Carlsberg Smooth Draught Fires-Up the Senses with the Return of ‘Real Spicy, Real Smooth’

Building on its success of captivating the taste buds of avid foodies
last year, 
Carlsberg Smooth Draught's Real Spicy, Real Smooth 
returns to the fore with an even more 
enticing and thrilling food and beer escapade. 
As a brand that takes pride in delivering memorable exBEERiences, 
the Real Spicy Real Smooth campaign promises 
a new take on the unique gastronomic expedition, 
crafted to evoke a harmonious union 
between fiery delicacies complemented by 
the smoothness of Carlsberg Smooth Draught.
Brewed using an innovative cold hopping technique,
Carlsberg Smooth Draught delivers 
a signature easy finish along with 
the smooth sensation of freshly tapped beer. 
The brand celebrates consumer’s love affair 
with local spicy food with a more inclusive and extensive activation
at JioSpace, Petaling Jaya from 18th August to 2nd September, 
open to all beer lovers.

Consumers will be treated to a fresh cold Carlsberg Smooth Draught 
as a special welcome drink 
before embarking on a journey of discovery and culinary delight. 
Homegrown culinary maestro, Monster Chef founder KC Choong, 
will also offer delectable edibles ranging from Devil’s Curry Pocket Buns, 
Nasi Lemak Bomb, Mala Sui Yoke and “Stinky” Popiah to turn up the heat.
 There is also Churn’s Beer-Gato, 
an artisanal affogato drowned in a duvet of smooth beer,
alongside Bean Jr’s three-level explosive Mala Tau Fu Fa, 
all perfect pairings with Carlsberg Smooth Draught.

“Last year, Carlsberg Smooth Draught’s 
Real Spicy, Real Smooth has delivered a VIP exBEERience 
to 200 lucky winners, 
in collaboration with a Penangite Michelin-starred Chef. 
This year, C
Smooth Draught is back with an even larger 
& “smoother” celebration of beer and local spicy flavours
with an enhanced and curated experience 
that celebrates the perfect blend 
between spice and smoothness. 
The Real Spicy, Real Smooth campaign is all about 
making flavourful food and smooth beer accessible to all.” 
commented Stefano Clini, Managing Director of Carlsberg Malaysia.

An exclusive cocktail workshop with Jason Julian, 
the mastermind behind all the top-notch flavours of Soma's Bar’s concoctions 
adds further flair to the Real Spicy, Real Smooth event 
where consumers can try their hand at creating 
their own signature concoctions over the weekend. 
The party picks up pace
when the clock strikes happy hour, 
featuring a ‘Tap Your Own Beer’ bar,
 a sip and snap photo booth
that creates unique Insta-worthy photos 
as well as fun AR games that land winners exclusive prizes.

The evening pumps up even more once the DJs 
take over the decks with special scheduled performances 
by Inquisitive, 
Singapore’s most influential DJ and producer, 
local mavens Ramsey Westwood, DJ Kenji and many more.

Carlsberg Smooth Draught has also lined-up cool collaborations 
with APOM, the quirky label that produces ‘punny’ 
yet aesthetically pleasing t-shirts and trinkets along with Gumme, 
the makers of customised phone charms for its passionate followers. 
Consumers can purchase not just exclusive merchandise, 
but also join the speciality workshops, 
conducted by Gumme every Saturday, 
throughout the campaign duration or try their hand 
at customising their very own tote bags.

Beer enthusiasts, spice lovers, 
and all those seeking an unforgettable experience
will not want to miss this instalment of 
Carlsberg Smooth Draught’s Real Spicy, Real Smooth, 
which open its doors daily from 5:00pm to 11:00pm on weekdays 
and 11:00am to 11:00pm on weekends as well as on public holidays. 
Pet parents will also be be able to bring their furry friends 
along to Carlsberg Smooth Draught’s pet-friendly pawty 
happening on the weekends, from 11:00am to 2:00pm. 
Filled with pawsome activities, animal lovers 
and their four-legged companions will be in for a purring, 
tail wagging good time.

To register for the Real Spicy, Real Smooth event, 
visit for more information 
and be sure to ‘Like’ and ‘Follow’ 
@CarlsbergMY on Facebook and Instagram 
for Carlsberg’s latest activities and giveaways.

Consumers who cannot get enough of Real Spicy, Real Smooth 
can also pick-up an exclusive Spicy Discovery kit anytime 
they purchase two six-can packs of Carlsberg Smooth Draught 
from Super and Hypermarkets, 99 Speedmart 
and official e-commerce sites
 or when they enjoy six big bottles at coffee shops and food courts. 
Spending a minimum of RM100 on Carlsberg Smooth Draught 
at restaurants, bars and pubs also lands them 
the flavourful assortment. 
More details can be found at

Of course, 
as part of living a safe and responsible life, 
we advocate responsible consumption,
always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

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